GrowHappy

Nov 2025

GrowHappy’s brand identity project establishes a visual language centered on transparency and approachability for the CPG food sector. The design suite incorporates clean typography and a vibrant pastel color palette to communicate the brand’s focus on early allergen introduction. Graphic design firm Wedge developed a comprehensive visual system that balances structured, data-driven infographics with warm, lifestyle-oriented photography. Techniques including motion graphics and 3D CGI renders highlight the product packaging for Allergen Immunobutter. These assets are supported by a minimalist aesthetic, utilizing geometric layouts and vector illustrations to present nutritional information and ingredient benefits. The project spans digital storefront interfaces, playful character-driven animations, and candid lifestyle portraiture to create a cohesive commercial identity.

Commercial, Clean, Horizontal

CPG / Packaged Food