GrowHappy

Nov 2025

This brand identity project for GrowHappy establishes a comprehensive visual language for their allergen-focused food products. The execution balances clean, minimalist graphic design with warm, inviting lifestyle photography to position the brand as both clinical and approachable. Throughout the assets, Wedge utilizes a pastel color palette alongside playful, bold typography to communicate essential nutritional information and feeding guidelines. Techniques such as 3D render/CGI and smooth motion graphics are employed to highlight product transparency, featuring detailed ingredient illustrations of nuts, fruits, and allergens. The visual system integrates organic lifestyle imagery—depicting families in natural light—with structured vector infographics and data visualization, creating a cohesive aesthetic for the brand’s digital storefront and packaging portfolio.

Commercial, Clean, Horizontal

CPG / Packaged Food