Coach

Nov 2025

The Coach Holiday 2025 ad campaign masterfully weaves a narrative of seasonal exploration, grounding high-fashion accessories within the evocative textures of the urban and natural worlds. Directed and shot by Dan Beleiu, the campaign embraces an editorial sensibility that prioritizes tactile storytelling, seamlessly highlighting the rich, layered craftsmanship of the brand's latest bags and accessories. Through the lens of a lifestyle-focused approach, the imagery transitions from the golden-hour glow of vast landscapes to the grounded intimacy of a winter-clad city scene. Central to the campaign are models including Elle Fanning, Charles Melton, Kōki, Soyeon, Griff, and Ravyn Lenae, whose individual presence infuses the commercial project with a sense of authentic personality. By utilizing a live-action technique and leveraging the precision of natural light, the production emphasizes the plush warmth of shearling and the structured minimalism of leather, making these materials the protagonists of the frame. Peter Klein’s set design complements the visual journey, moving between blurred subway transit and snow-covered parks to capture the spirit of travel. This fashion-forward initiative succeeds by balancing high-end aesthetic polish with a relaxed, human-centric tone, ensuring that the accessories feel both aspirational and deeply integrated into the everyday moments of a vibrant, seasonal lifestyle.

Lifestyle, Editorial

Natural light

Bags & Accessories, Fashion