Coach

Oct 2025

The Revive Your Courage Fall 2025 ad campaign for Coach masterfully blends luxury heritage with an evocative outdoor lifestyle aesthetic. Under the creative vision of Stuart Vevers and creative directors Jovan Todorović and Teitur Ardal, the campaign leans into a sense of authentic, unscripted joy. Photographer Elaine Constantine captures the collection through a lens of editorial warmth, utilizing soft natural light to emphasize the rich textures of pebbled leather, suede, and faux fur against the organic backdrop of lush gardens and weathered woods. Actress Elle Fanning leads a diverse cast of models, including Soyeon and Lilas, who bring an energetic, candid spirit to the imagery. The visual storytelling focuses on movement and connection to nature, where the handbags—adorned with playful, whimsical charms—become central to the narrative rather than static accessories. By integrating live-action techniques with a polished commercial finish, the project effectively highlights the house's evolution while maintaining its timeless appeal. The styling by Samantha McMillen, Keita Sasaki, and Kim Young Man ensures the fashion feels both grounded and aspirational, favoring tactile fabrics like argyle wool, distressed denim, and leopard print. This campaign ultimately channels a sense of carefree courage, positioning the iconic Coach leather goods as essential companions for the modern, dynamic individual navigating the beauty of the natural world.

Lifestyle, Commercial

Natural light

Bags & Accessories, Fashion