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Clorox Clean Feels Good - Good vs Good Experiment Explained 2025

About

This video advertisement for Clorox titled Clean Feels Good - Good vs Good Experiment Explained features a diverse group of participants seated in a dark, expansive studio space equipped with ambient colored lighting. Throughout the video, individuals are shown having cognitive monitoring headgear fitted while sharing personal reflections on what makes them feel good. The production utilizes high-contrast low-key lighting, overhead wide shots of experimental booths, and close-up interview framing. Agency FCB Chicago created the campaign, which combines observational documentary-style participant responses with controlled studio aesthetics.

Brand

Clorox

Project

Clorox Clean Feels Good - Good vs Good Experiment Explained 2025

Keywords

participants in studiopeople in studioparticipantsstudio

Credits

FCB Chicago
Agency / Creative

Styles

DocumentaryHorizontalCleanMatte

Industries

CPG / Packaged Food

Background

Warehouse

Context

Brand Film / Corporate Video
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