Claude and Anthropic
The Atlassian Williams F1 team is now thinking with Claude
Feb 2026
Claude and Anthropic collaborate with the Williams F1 team to showcase a high-stakes engineering environment, capturing the technical synergy between AI and motorsports. The film moves through a telemetry control room and pit lane, focusing on the crew and engineers as they review data and coordinate equipment. Produced by Dan Tobin Smith Studios, the campaign utilizes a polished, cinematic live-action technique to translate complex collaboration into a visual narrative. Sound and music production were provided by King Lear, with post-production and VFX handled by Time Based Arts. Agency partners Run Deep and Mother provided creative development for the project.
Horizontal, Cinematic, Polished
Motorsport
Garage
Advertising Campaign, Brand Film / Corporate Video
