Claude and Anthropic
The Atlassian Williams F1 team is now thinking with Claude
Brand
Date
Feb 2026
Description
Claude and Anthropic partner with the Williams F1 team in this collaborative project highlighting the integration of AI within high-stakes motorsport engineering. The piece captures a technical workspace, focusing on the synergy between human expertise and machine intelligence in a fast-paced environment. Produced by Dan Tobin Smith Studios, the film employs a cinematic, live-action technique to document the telemetry and pit lane atmosphere. Creative work was steered by agencies Run Deep and Mother, with post-production and visual effects managed by Time Based Arts and sound design by King Lear.
Style
Horizontal, Cinematic, Polished
Industries
Motorsport
Color
Jet Black
Pure White
Background
Garage
Context
Advertising Campaign, Brand Film / Corporate Video
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