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City of Wolverhampton

Fostering
ProjectFostering
Date

Feb 2025

Description

The City of Wolverhampton presents 'Fostering,' a campaign focused on raising awareness for family support services. Produced by AdSmart from Sky, the piece utilizes a documentary-style approach to highlight the everyday interactions within a domestic residential setting. Captured through live-action techniques, the footage leans into natural light and an analogue-inspired aesthetic. The narrative centers on intimate, conversational moments between a young girl and her caregivers, emphasizing the quiet dynamics of a home environment.

Style

Documentary, Horizontal

Techniques

Analogue / film, Natural light

Industries

Public Awareness

Color
Jet Black
Beige
Background

Living Room

Context

Brand Film / Corporate Video

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