Cirio
Si
Brand
ProjectSi
Date
Jan 2025
Description
Cirio’s 'Si' commercial spot highlights the intersection of traditional Italian agricultural practices and modern sustainability efforts. The film moves through expansive tomato fields, capturing harvesting machinery and the collaborative work of farmers in a series of rural landscapes. The project leans into a documentary aesthetic, utilizing drone footage to frame the scale of production against warm, natural lighting. Agency krow leads the creative direction, supported by production from Annex Films and post-production work by Creative Outpost.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light, Drone footage
Industries
CPG / Packaged Food
Color
Navy
Beige
Background
Agricultural Land
Context
TVC / TV Commercial
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