Cirio Si 2025

About

Cirio’s 'Si' commercial spot highlights the intersection of traditional Italian agricultural practices and modern sustainability efforts within the CPG and food production sector. The narrative focuses on the rhythm of the harvest, capturing the collaboration between farmers and the land. Produced by Annex Films with creative development by krow, the piece utilizes documentary-style cinematography to ground the project in its rural landscape. The visual execution relies on natural light and drone footage, creating an immersive, horizontal presentation that emphasizes fresh produce and sustainable field management.