Chicken Licken introduces Bang Bang, a comedic campaign produced by Romance Films in collaboration with agency Network BBDO. The film is set within a standard corporate office environment, where the narrative focuses on a series of deadpan exchanges between colleagues comparing their unconventional, budget-friendly purchases.
The work employs a cinematic, live-action technique to lean into the awkward, dry humor of the scenario. The visual tone remains neutral as the office workers showcase an eclectic mix of items, ranging from an antique mug to smoking fireproof boots, emphasizing the absurdity of their shopping finds.