Chex
McGregor
Brand
ProjectMcGregor
Date
Jun 2026
Description
Chex brings a domestic focus to this commercial spot, McGregor, capturing a series of candid interactions within a sunlit, residential kitchen. The film leans into a warm aesthetic, grounding the brand's presence through lived-in, everyday moments of family life. Produced by GREATERGOOD, the live-action project emphasizes an authentic, approachable tone. The production makes use of warm lighting to frame the interactions, highlighting the product within the context of a busy, relatable home environment.
Style
Horizontal, Commercial, Warm
Industries
CPG / Packaged Food
Color
Pure White
Royal Blue
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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