Chase: First Banking

Dec 2025

Chase introduces its First Banking initiative through this animated commercial, designed to illustrate the utility of its financial tools for families. The spot focuses on the mobile app experience, depicting how parents and children engage with features like chore management and allowance oversight. The execution relies on vibrant vector illustrations that lean into a clean and minimalist aesthetic. By utilizing a bright palette of cyan, blue, and white, the animation establishes a clear, accessible visual language for the brand’s banking interface. Creative development for this project was handled by agency Big Spaceship, with sound design and music provided by MAS-Music and Strategy.

Horizontal, Commercial, Clean, Minimalist

Animation, Vector

TVC / TV Commercial