Chase

Freedom

Brand

Date

Apr 2026

Description

Chase introduces the Freedom credit card in a new commercial campaign that highlights the intersection of leisure and everyday retail experiences. The project contrasts a relaxed, candid afternoon on a sandy beach with the utility of routine shopping, bridging personal downtime with financial accessibility. Developed by agency Droga5 New York and produced by MJZ, the film utilizes live-action technique and warm natural light to maintain a clean, grounded aesthetic throughout both the outdoor and retail environments. Post-production and VFX were handled by William McVay and Niccolò Montanari to integrate these distinct settings into a cohesive narrative.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Credit Cards

Color

Navy

Nude / Sand

Background

Sandy Beach

Context