Chase: This Mama Can

Sep 2019

The Chase 'This Mama Can' advertising campaign explores the lived experiences of early motherhood through a series of intimate, observational vignettes. Centering on the transition into parenthood, the film features documentary-style family moments ranging from the initial ultrasound scan to the daily realities of breastfeeding and infant care. The project maintains a clean, live-action aesthetic that focuses on authentic emotional milestones within a domestic setting. Developed by agency partner Droga5 New York, the spot utilises a lifestyle-driven narrative to frame the brand's presence within significant personal transitions. Technical post-production work was provided by Significant Others and Final Cut London.

Documentary, Lifestyle, Vertical, Clean

Advertising Campaign