Brand
ProjectFirst Banking
Chase First Banking 2025
Associated creatives
Tags
Description
This animated commercial video produced for Chase showcases the First Banking initiative through vibrant, clean vector illustrations and friendly character designs. The narrative features various family members and young users interacting with mobile banking app interfaces, setting up chores, and managing allowances. The visual style is modern, minimalist, and brightly colored with a clean cyan, blue, and white palette. Smooth transitions guide viewers through scenes in domestic interiors, highlighting financial tools designed for children and parents.