Charles Hurst
May 23
Brand
ProjectMay 23
Date
Jan 2025
Description
Charles Hurst launches the May 23 commercial campaign, a film production set within a local café environment. The narrative captures a series of casual interactions between staff and customers, highlighting the daily exchange between a barista and a patron. Produced by AdSmart from Sky, the spot leans into a live-action technique with warm lighting to establish its atmosphere. The visual aesthetic focuses on interior details and character dynamics to ground the brand within a familiar food and beverage setting.
Style
Horizontal, Commercial, Warm
Industries
Beverages
Color
Royal Blue
Pure White
Background
Café
Context
TVC / TV Commercial
Associated creatives
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