Chapmans Retail: Electrical
Brand
Date
Jan 2025
Description
Chapmans Retail presents a commercial animation titled Electrical, illustrating the evolution of retail storefronts. The narrative transitions from historical settings to contemporary spaces through a series of shopfront vignettes featuring anthropomorphic characters. Developed by agency AdSmart from Sky, the project utilizes clean vector illustration and motion graphics to depict a street scene. The visual execution employs a palette of vibrant blues, reds, and neutrals to highlight the transformation of the commercial environment.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Motion Graphics
Industries
Color
Royal Blue
Pure White
Crimson
Background
Illustrated Frame
Context
TVC / TV Commercial
Associated creatives
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