Chanel Fragrances & Beauty

May 2026

Chanel Fragrances & Beauty redefines masculine elegance with the latest iteration of the Bleu de Chanel 2026 fragrance campaign. This visual narrative centers on actor Jacob Elordi, whose presence anchors the project in a moody, sophisticated atmosphere that perfectly captures the brand identity. Through the lens of photographer Karim Sadli, the campaign leans into a cinematic portrait aesthetic, utilizing expert studio strobe lighting to craft a high-contrast look defined by deep blue tones. The composition relies on the interplay of shadow and light, employing a distinct low-key, chiaroscuro technique that accentuates both the architectural sharpness of the fragrance bottle and the textured details of Elordi’s expression. The collaboration with director Alfonso Cuarón ensures a narrative depth that transcends traditional beauty advertising, feeling more like a frame pulled from an atmospheric feature film. Every element, from the cool, nocturnal palette to the precise editorial styling, serves to underscore a sense of mystery and modern poise. With makeup artistry by Sandrine Cano Bock, the imagery feels raw yet refined, grounding the luxury product in a tangible, human experience. This campaign successfully merges the world of high-end fragrance with the gravitas of modern portrait photography, proving that a singular, intentional image can articulate a brand story as effectively as a full-length film production while maintaining a timeless visual language.

Editorial, Vertical, Cinematic

Studio strobe, Low-key / chiaroscuro

Fragrance, Beauty