Chanel Fragrances & Beauty

Jul 2026

Chanel Fragrances & Beauty leans into an intimate, high-octane aesthetic for its latest campaign, Coco Mademoiselle Crush Absol. Featuring the captivating presence of singer-songwriter Gracie Abrams, the creative narrative centers on a bold portraiture approach that balances timeless Parisian elegance with a modern, rebellious spirit. Photographer Lachlan Bailey masters the lens here, utilizing specialized beauty light to emphasize the soft, warm golden ambient tones that saturate the frame. The visual composition is elevated by the precise hand of fashion editor and stylist Leila Smara, who layers classic pearl strands against a textured white top to create a rich, tactile depth. Technical execution is sharpened through the meticulous hair styling of James Pecis and the crisp, dramatic makeup artistry provided by Stéphane Marais, while Alexandra Janowski provides the finishing touch with a striking deep burgundy manicure. Set designer Aline Bonetto curates the dimly lit interior, anchoring the scene in a sophisticated space that feels both personal and cinematic. This editorial commercial campaign is defined by its commitment to classic luxury codes, yet it avoids stagnation by integrating live-action technique elements and hand-lettered overlays that inject a spontaneous energy into the fragrance marketing landscape. The resulting imagery is a masterclass in modern beauty photography, successfully bridging the gap between archival brand heritage and the refreshed, youthful vitality of the contemporary Chanel woman.

Editorial, Commercial, Cinematic, Warm

Live-action Technique, Beauty Light

Fragrance, Beauty