Chanel

Dec 2024

Chanel captures the crystalline spirit of the season in its Fine Jewelry Holiday 2024 campaign, a masterclass in editorial minimalism that bridges the gap between high-fashion storytelling and seasonal commercial appeal. Photographed by Oliver Hadlee Pearch with cinematography by Nicolai Niermann, the series leans into a polished, cool-toned palette that emphasizes the meticulous craftsmanship of the brand's latest diamond and gold collections. By utilizing studio strobe lighting in combination with natural light, the campaign achieves a delicate balance, allowing the metallic luster of statement camellia-inspired chokers, luxury timepieces, and sculptural ear cuffs to shimmer against soft, frosted surfaces and falling snow particles. The styling, curated by Katie Burnett, relies on dark, textured silhouettes to ensure the jewelry remains the singular focus of every frame. Models Anna Ewers, Mona Tougaard, and Yoon Young Bae embody a serene, intimate elegance, their movements captured with a grace that feels both timeless and grounded. With hair by Benjamin Muller and makeup by Ammy Drammeh, the visual language is one of understated sophistication. Jabez Bartlett’s set design provides a clean, neutral canvas that invites viewers to focus on the intricate details of the pieces, successfully positioning this project as a definitive statement of luxury that feels perfectly suited for the quiet intensity of the holidays.

Commercial, Editorial, Vertical

Studio strobe

Jewellery, Fashion