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Brand
Chanel
Project'Fine Jewelry' Holiday 2024 Ad Campaign
Model Anna Ewers holding a stack of white gift boxes wearing black turtleneck and boots against a grey studio backdrop

Chanel 'Fine Jewelry' Holiday 2024 Ad Campaign 2024

Associated creatives

Nicolai Niermann
Nicolai NiermannDirector of Photography
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Anna Ewers
Anna EwersModels
Mona Tougaard
Mona TougaardModels
Yoon Young Bae
Yoon Young BaeModels
Katie Burnett
Katie BurnettStylist
Benjamin Muller
Benjamin MullerHair
Ammy Drammeh
Ammy DrammehMakeup
Beatrice Eni
Beatrice EniManicurist
Jabez Bartlett
Jabez BartlettSet Designer

Tags

woman holding gift boxeswoman holding boxesholding gift boxeswoman in black turtleneckblack turtleneckwhite gift boxesgift boxeswhite boxes

Description

This portrait for Chanel's Fine Jewelry Holiday 2024 ad campaign features model Anna Ewers seated on a white studio floor while holding a stacked tower of white gift boxes tied with ribbons. She wears a fitted black long-sleeved turtleneck top paired with black patent boots, accented by delicate silver jewelry, rings, and a white wristwatch. The lighting is soft and even, complemented by falling white confetti or snow flakes scattered across the scene and her clothing. The composition is captured vertically with a clean grey background, reflecting an editorial fashion aesthetic.