Chanel

May 2025

Chanel continues to define the intersection of luxury and quiet confidence with its 2025 Fine Jewelry Collection N°5 campaign. Under the precise creative direction of Gordon von Steiner, the imagery strips away the noise of high-fashion excess, leaning into editorial minimalism to place the spotlight firmly on the collection’s intricate craftsmanship. Photographer Drew Vickers masterfully utilizes studio strobe and natural light to capture a series of tight, intimate portraits that feel both expansive and focused. By stripping back the aesthetic to a neutral, light grey palette, the campaign allows the metallic luster of the gold jewelry to stand out against the clean lines of the models' slicked-back hair and minimal styling. Models Loli Bahia and Finley Prentice anchor the series with intense, steady gazes, effectively acting as vessels for the delicate necklaces and signature number-five pendants. The technical execution relies on soft, even lighting to celebrate natural skin textures, creating a polished look that feels grounded yet aspirational. With expert grooming by hair stylist Benjamin Muller and makeup artist Christine Corbel, the work achieves a balanced, modern grace. Every frame serves as a testament to the brand's ability to evolve its heritage codes through a contemporary lens, delivering a commercial narrative that is as sophisticated as it is restrained.

Editorial, Vertical, Commercial

Studio strobe, Natural light

Jewellery, Fashion