Chanel: Fall-Winter 2025 Campaign

Oct 2025

Chanel presents the Fall-Winter 2025 eyewear campaign, an editorial series focused on the intersection of signature fashion detailing and refined optical design. Photographed by David Sims and styled by Max Pearmain, the images feature model Mathilda Gvarliani against a minimal, seamless white studio backdrop. Each portrait channels a clean, polished aesthetic, utilizing soft lighting to accentuate the textures of tweed apparel, leather outerwear, and metallic accessories. The series highlights a variety of frame silhouettes, from oversized dark square sunglasses and aviators to tortoiseshell optical frames, emphasizing the intricate branding and material quality of the collection.

Editorial, Clean, Vertical

White Seamless

Advertising Campaign