Chanel: Cruise 2026 Campaign
Brand
Date
Nov 2025
Description
Chanel presents the Cruise 2026 campaign, a series of images capturing the seasonal collection through a refined, cinematic lens. Photographer Mario Sorrenti helms the visual direction, framing models Ida Heiner, Alix Bouthors, and Xu Wei in vignettes that balance intimate interior details with an elevated aesthetic. The campaign imagery utilizes soft light and clean compositions to highlight the textures of the collection, from intricate layering to signature accessories. By placing the subjects in domestic, light-filled settings, the work leans into a polished, commercial look that remains consistent with the brand's established visual identity.
Style
Vertical, Editorial, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Context
Advertising Campaign
Associated creatives
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