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Chanel: Coco Neige 2025/2026

Brand
Date

Oct 2025

Description

Chanel presents the Coco Neige 2025/2026 campaign, captured by photographer Sean Thomas. The project features talent Nana Komatsu positioned within a high-altitude alpine landscape, highlighting the house's latest seasonal performance-inspired outerwear. Executed through a series of portrait and lifestyle shots, the collection is staged against snow-capped peaks and dense pine forests. The visual approach balances direct flash-lit evening frames with clean, soft natural light, emphasizing textures across tweed jackets, quilted handbags, and plush winter accessories. The campaign leans into a cool-toned, monochromatic aesthetic, creating a distinct winter atmosphere.

Style

Commercial

Techniques

Natural light

Color
Jet Black
Pure White
Background

Mountain

Context

Advertising Campaign

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