Chanel: COCO CRUSH
Brand
Date
Jan 2026
Description
Chanel presents the COCO CRUSH campaign, a high-end fashion jewellery series featuring talent Jennie and model Lulu Tenney. The visuals lean into a minimalist aesthetic, utilising clean, vertical portraiture and bright, diffused beauty light to emphasise the intricate, sculptural details of the fine jewellery collection. The execution relies on a stark white backdrop and controlled studio lighting to focus the viewer's attention on the layered gold chains, ear cuffs, and rings. By pairing the accessories with simple apparel—including structured leather jackets and delicate strap tops—the work maintains a polished commercial sensibility.
Style
Vertical, Clean, Polished, Commercial
Techniques
Beauty Light
Industries
Color
Gold
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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