Chanel Chanel U.S. Watches and Fine Jewelry flagship 2024

About

Chanel presents a campaign for its U.S. Watches and Fine Jewelry flagship, focusing on the intricate craftsmanship of the brand's latest timepiece and diamond collections. The project, captured by photographer Jacques Brun, utilizes a moody aesthetic to highlight the textures of gold and fine stones. The series features a commercial portrait and macro product photography, employing low-key lighting and chiaroscuro techniques to draw focus to geometric watch details and high-end jewelry settings. The work presents a polished, vertical orientation suited for luxury editorial presentation.