Chanel: Chanel Metiers d'Art Pre-Fall 2025 Campaign

Jun 2025

Chanel presents the Metiers d'Art Pre-Fall 2025 campaign, a fashion-focused editorial series captured by photographer Mikael Jansson. The project features models Liu Wen and Lulu Tenney alongside actor Tilda Swinton, showcasing the collection's signature tweed jackets, intricate embroidery, and quilted accessories. With creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, the campaign balances studio editorial work against outdoor, atmospheric settings. The visuals lean into a desaturated and moody aesthetic, utilizing natural light to highlight the raw texture of the apparel. Styling by Marie Chaix rounds out the production, supported by hair styling from James Pecis, makeup by Lisa Butler, and casting by Aurelie Duclos.

Horizontal, Commercial, Editorial

Natural light

Advertising Campaign