Chanel

Jun 2025

Chanel presents the Metiers d'Art Pre-Fall 2025 campaign, an editorial series that highlights the intricate craftsmanship of the house's latest collection. Featuring photography by Mikael Jansson, the visuals oscillate between moody, raw forest landscapes and controlled, minimalist studio environments. Creative directors Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs oversaw the project, balancing the collection's heavy textures and metallic embroideries with a restrained, desaturated palette. The campaign features appearances by actor Tilda Swinton alongside models Liu Wen and Lulu Tenney. The styling, led by Marie Chaix, emphasizes classic tweed tailoring and quilted leather accessories, utilizing natural light to define the silhouettes. With hair by James Pecis, makeup by Lisa Butler, and casting by Aurelie Duclos, the production reflects a focus on heritage and refined detail.

Horizontal, Commercial, Editorial

Natural light

Luxury Fashion Houses

Advertising Campaign