Chanel
Chanel Haute Joaillerie Signatures N°5 Collection Campaign
Brand
Date
May 2025
Description
Chanel presents the Haute Joaillerie Signatures N°5 collection in a portrait-focused campaign that highlights the brand's iconic numerical motif. The imagery pairs intricate diamond and pearl jewellery with high-contrast, minimalist silhouettes to maintain a focus on craftsmanship and fine detail. Photographer Carlijn Jacobs captures models Bibi Breslin and Hyunji Shin against clean, white backdrops. The aesthetic is defined by soft studio lighting and a sleek, wet-look styling, leaning into a commercial and editorial visual language. Fashion editor Katie Burnett oversaw the styling, with hair by Rudi Lewis and makeup by Karin Westerlund.
Style
Vertical, Clean
Techniques
Soft Light
Industries
Jewellery
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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