Chanel
Chanel F/W 2025 Campaign
Brand
ProjectChanel F/W 2025 Campaign
Date
Sep 2025
Description
Chanel presents the Fall/Winter 2025 campaign, a series of fashion editorials and commercial assets captured by photographer Mikael Jansson. The campaign leans into a classic cinematic look, utilizing natural light to highlight the collection's textural contrast between structured leather, woven tweed, and metallic accents. Creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs frames model Mona Tougaard within the Parisian cityscape. The work incorporates monochrome grading and analogue/film techniques to emphasize the silhouettes, including signature quilted leather accessories and tailored outerwear.
Style
Vertical
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black
Background
Street
Context
Advertising Campaign
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