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Chanel: Chanel F/W 2025 Campaign

Brand
Date

Sep 2025

Description

Chanel presents the Fall/Winter 2025 campaign, a series of fashion editorials and commercial assets captured by photographer Mikael Jansson. The imagery channels a classic aesthetic, utilizing natural light and analogue film techniques to frame the collection against urban backdrops. Creative direction is led by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, with Mona Tougaard serving as the campaign model. The execution leans into monochrome compositions and clean, polished framing, showcasing textured tweed garments and signature quilted leather accessories across a variety of Parisian street settings.

Style

Vertical

Techniques

Natural light

Color
Jet Black
Background

Street

Context

Advertising Campaign

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