Chanel

Jul 2025

Chanel presents the Fall Winter 2025/26 Pre-Collection campaign, a series of editorial images featuring entertainer Jennie. The campaign explores a blend of luxury fashion and classic European architectural settings, utilizing natural light to highlight textures in knitwear, leather, and tweed. Photographer Craig McDean captures the collection in a sequence of both exterior and interior scenes, ranging from historical stone colonnades and public squares to intimate hotel room settings. The visual execution relies on an editorial style, occasionally incorporating analogue film techniques and clean, neutral color grading. Fashion styling by Max Pearmain emphasizes structured silhouettes paired with casual elements, while hair by Olivier Schawalder and makeup by Won Joyeon maintain a refined, cohesive aesthetic throughout the portrait and still-life series.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign