Chanel

Jul 2025

Chanel presents the Fall Winter 2025/26 Pre-Collection, an editorial campaign featuring entertainer Jennie. The series highlights the brand’s luxury apparel and accessories through a refined lens, emphasizing the interplay between structured garments and classic architectural backdrops. Photographer Craig McDean captures the collection in a variety of outdoor and interior settings, utilizing natural light to accentuate the textures of leather, tweed, and knitwear. Fashion stylist Max Pearmain anchors the visuals with clean, thoughtful ensembles, while hair stylist Olivier Schawalder and makeup artist Won Joyeon provide a polished, minimalist finish. The imagery employs editorial techniques and an analogue film aesthetic to maintain a crisp, timeless tone throughout the campaign, frequently incorporating layered, text-heavy compositions and framing that evokes a sense of ongoing narrative.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign