Chanel: Chanel 25 Handbag 2025 Campaign

Feb 2025

Chanel presents the 2025 campaign for the Chanel 25 handbag, a fashion film project directed by Gordon von Steiner. The campaign features entertainers Dua Lipa and JENNIE, set across a blend of urban environments and minimalist studio spaces. Under the creative direction of Sheila Single, the work highlights the intersection of classic house motifs and contemporary tailoring, with styling by Max Pearmain. The visuals utilise live-action techniques, cinematic framing, and natural light to emphasize the leather and quilted accessories.

Horizontal, Cinematic, Clean

Advertising Campaign