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Brand
Chanel
ProjectChanel 25 Handbag 2025 Campaign

Chanel Chanel 25 Handbag 2025 Campaign 2025

Associated creatives

Sheila Single
Sheila SingleCreative Director
David Sims
David SimsPhotographer
Gordon von Steiner
Gordon von SteinerDirector
Max Pearmain
Max PearmainFashion Editor/Stylist
Olivier Schawalder
Olivier SchawalderHair Stylist
Katie Jane Hughes
Katie Jane HughesMakeup Artist
Won Joyeon
Won JoyeonMakeup Artist
Mei Kawajiri
Mei KawajiriManicurist
Stuart Winecoff
Stuart WinecoffDirector of Photography
Stefan Beckman
Stefan BeckmanSet Designer
Dua Lipa
Dua LipaEntertainer
JENNIE
JENNIEEntertainer

Tags

jenniejennie chanel campaignchanel handbagchanel 25 handbagwoman walking in studiowoman wearing black dresswoman wearing tweed jacketquilted handbag

Description

This promotional fashion film for the Chanel 25 Handbag 2025 campaign is directed by Gordon von Steiner and stars entertainer JENNIE. The video alternates between clean minimalist studio backdrops where JENNIE models black and tweed ensembles with quilted handbags and pearl accessories, and dynamic urban street sequences. The styling by Max Pearmain pairs classic Chanel motifs with contemporary tailoring, captured with precise cinematography by Stuart Winecoff. Hair styling by Olivier Schawalder and makeup by Katie Jane Hughes and Won Joyeon complete the polished aesthetic.