Chanel: Act 01
Brand
Date
Aug 2023
Description
Chanel presents Act 01, a dynamic campaign for the Spring-Summer 2023 pre-collection. The film features model Vivienne Rohner, capturing her movement through iconic New York City settings, ranging from bustling urban sidewalks to intimate moments in a local bookstore. The project leans into a natural light aesthetic, utilizing live-action techniques to frame the brand's latest tweed suits and patterned cardigans. The edit maintains a cinematic quality throughout, documenting the collection across a series of daily lifestyle scenarios.
Style
Lifestyle, Vertical, Cinematic, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Navy
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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