Cecilie Bahnsen

Mar 2025

The collaborative campaign between Cecilie Bahnsen and The North Face merges technical utility with the designer's signature sculptural aesthetic. Shot on location within dense woodland environments, the imagery juxtaposes the raw, rugged textures of massive rock faces and birch forests against voluminous, feminine silhouettes and intricate floral detailing. Photographer Laura Jane Coulson documents the collection through a documentary-leaning lens, utilizing natural light and a consistent monochrome palette to create an atmospheric, gritty narrative. The project highlights the functional versatility of the apparel, featuring models in dynamic climbing sequences that underscore the duality of the collaboration. Key creative contributors include photographer Laura Jane Coulson, fashion editor and stylist Emelie Johansson, and makeup artist Juho Lehiö.

Editorial, Vertical, Monochrome

Analogue / film, Natural light

Designer Fashion

Advertising Campaign