Cecilie Bahnsen

Feb 2025

The Cecilie Bahnsen x Asics campaign presents a series of editorial images that juxtapose ethereal, sculptural fashion against urban concrete environments. Photographer Takashi Homma captures the collaboration, utilizing a documentary-style approach that highlights the material contrast between sheer, voluminous textiles and technical athletic footwear. Featuring casting by Emma Matell and starring Matilda Liedholm, the project leans into a clean, vertical aesthetic. The imagery relies on natural light to emphasize the structural silhouettes of the apparel, set against architectural backdrops that range from modern urban grids to public squares. The campaign maintains a cool, desaturated tone throughout, reinforcing a precise visual balance between feminine design and functional sportswear.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Advertising Campaign