Cecilie Bahnsen: CECILIE BAHNSEN X ASICS

Feb 2025

The Cecilie Bahnsen x Asics collaboration presents a fashion editorial campaign that contrasts ethereal, voluminous silhouettes with the technicality of athletic footwear. Photographed by Takashi Homma, the series channels a documentary-style approach, placing models against stark concrete architecture and urban geometries to highlight the intersection of delicate textile textures and functional design. Featuring casting by Emma Matell and starring Matilda Liedholm, the campaign utilizes natural light and clean, vertical framing to emphasize the sculptural quality of the garments. The project leans into a desaturated, cool color palette, grounding high-fashion volumes within public urban squares and modernist landscapes.

Editorial, Vertical, Clean

Natural light

Advertising Campaign