The North Face

Oct 2025

The North Face and Cecilie Bahnsen merge technical performance gear with sculptural couture in this collaborative fashion campaign. Shot by photographer Ellen Fedors, the imagery captures the collection against the stark, rugged landscapes of coastal ridges and rocky hillsides. Utilizing natural light and tactile focus, the series balances utility-driven silhouettes like quilted puffer jackets and technical trail boots with delicate design details such as floral embroidery and lace-trimmed hems. The project features styling by Emelie Johansson and hair by Kasper Andersen, with Mar G appearing as the primary model. The editorial work relies on a blend of earthy tones and expansive, documentary-style framing, highlighting the interaction between voluminous performance layers and the harsh environment.

Editorial, Earthy

Natural light

Outdoor & Performance Apparel

Advertising Campaign