Logo
Large Casapark billboard advertisement mounted on an outdoor tiled building wall featuring yellow and grey geometric diagonal patterns.
Tote bag with yellow and grey geometric pattern and Casapark logo resting on a wooden parquet floor in a bright room.
Casapark brand identity banner with bold typography mounted on a white exterior building facade above a parking garage entrance.
Casapark outdoor advertising poster featuring two men seated against a yellow geometric background in a park setting.
Large Casapark billboard advertisement mounted on an outdoor tiled building wall featuring yellow and grey geometric diagonal patterns.

Casapark Brand Identity 2022

About

Casapark expands its visual language through a comprehensive brand identity project. The work bridges digital and physical touchpoints, applying a consistent geometric aesthetic across out-of-home advertising, environmental signage, and collateral. Featuring bold typography and high-contrast color blocking, the design system utilizes modular shapes and a vibrant palette to establish a distinct presence within urban architectural settings. Graphic design by Twoo translates the brand's identity into a series of minimal, vector-based compositions, while photography by Frontfilmes captures the application of these elements across varied environments. From large-scale billboards in park settings to interior lifestyle photography and motion graphics, the project maintains a cohesive visual thread through clean, geometric abstraction and intentional use of natural light.

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