Casapark

Mar 2022

The brand identity for Casapark establishes a cohesive visual language across both physical and digital touchpoints. The project utilizes bold typography and a vibrant color palette, incorporating geometric graphic elements that range from yellow and grey blocks to magenta and orange shapes, creating a consistent look for the brand's diverse environmental and print assets. The identity comes to life through both static and motion media, with graphic design by Twoo. High-contrast color blocking and fluid shape morphing inform the digital components, while the signage and out-of-home advertising placements leverage natural light and clean minimalist compositions to integrate with various urban and interior settings. Photography by Frontfilmes captures the implementation of the system across architectural surfaces, transit signage, and branded merchandise.

Commercial, Clean, Horizontal, Warm

Out of Home (OOH)