Index: Brand Identity

Apr 2021

The brand identity for Index establishes a cohesive visual language across both digital and physical touchpoints. Centred on high-contrast colour blocking, the design system utilizes a vibrant neon green palette alongside bold, architectural typography. Execution spans from large-scale outdoor displays and urban signage to tactile print collateral including newsprint, stationery, and branded packaging. Digital applications for the project include a minimalist web interface that incorporates a modern grid structure and responsive mobile layouts. Photography by FRONT and graphic design by Twoo anchor the identity in a clean, editorial style. The collaboration emphasizes precise typographic hierarchy and natural light, resulting in a minimalist aesthetic that bridges gallery-style digital portfolios with physical brand assets.

Horizontal, Commercial, Clean

Advertising Campaign