Index
Brand Identity








Brand
ProjectBrand Identity
Date
Apr 2021
Description
The brand identity project for Index establishes a cohesive visual language across both physical and digital touchpoints. Featuring graphic design by Twoo and photography by FRONT, the project employs high-contrast colour blocking with a vibrant neon green palette paired with bold, clean typography. Execution spans diverse applications including web interface design, editorial publications, and large-scale outdoor displays. The work leans into a minimalist aesthetic, utilizing a balanced grid structure and vector-based graphics to maintain a consistent presence from stationery and product packaging to mobile interfaces and outdoor advertising.
Style
Horizontal, Commercial, Clean
Color
Pure White
Lime
Jet Black
Context
Advertising Campaign
Associated creatives
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