Casanje: Brand Identity

Jul 2022

Casanje's brand identity project, designed by Caserne, centers on a minimalist and corporate aesthetic. The visual system integrates high-contrast monochrome typography with precise graphic design elements, as seen in the custom magazine spines and formal event signage. The project extends across various corporate touchpoints, including engraved brass desk nameplates, event installations, and documentation of a collaborative workspace. Captured with an observational approach, the imagery utilizes natural light and analogue film techniques to create a consistent, warm tone throughout the brand's documentation. The work prioritizes a clean, structured presentation across print and live event environments.

Vertical, Warm