Carryingmate: Brand Identity

Oct 2023

Carryingmate’s brand identity project establishes a visual language centered on precision and industrial reliability. Designed by Max Hofert Design, the system utilizes a high-contrast palette of lime green and charcoal, balancing utility-driven messaging with clean, minimalist graphic layouts. The identity extends across diverse applications, ranging from digital assets and packaging to large-scale environmental signage and vehicle livery. By integrating vector-based typography and precise geometric forms, the design maintains consistency across both 3D render/CGI mockups and real-world outdoor advertising.

Commercial, Horizontal, Clean