Carryingmate
Brand Identity
Brand
ProjectBrand Identity
Date
Oct 2023
Description
The brand identity for Carryingmate, designed by Max Hofert Design, establishes a cohesive visual language rooted in industrial precision and minimalist graphic design. The system centers on a distinct lime green and charcoal palette, applied across diverse touchpoints including digital layouts, signage, and product packaging. Techniques such as vector illustration and 3D render/CGI are employed to ensure scalability and clarity. From large-scale outdoor advertising to intricate staff identification badges and fleet vehicle livery, the design strategy utilizes clean typography and structured geometry to communicate the brand's role in the trucking and logistics sector.
Style
Commercial, Horizontal, Clean
Color
Lime
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