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BrandCarryingmate
ProjectBrand Identity
Hand interacting with a long dark label featuring green text and a button on a grey surface

Carryingmate Brand Identity 2023

Associated creatives

Max Hofert Design
Max Hofert DesignGraphic Design

Tags

hand interacting with labelhand reaching for buttondark rectangular labelbrand identity labellabelhandbutton

Description

A close-up shot shows a hand interacting with a long, dark rectangular label placed on a neutral grey surface. The label features minimalist green typography, including the text Swinger Gladhands and a button that reads Begin Sequence with an arrow icon. The lighting creates sharp shadows extending to the left from the label and the hand. This brand identity piece for Carryingmate was designed by Max Hofert Design.

Style

Horizontal, Commercial, Clean

Color

Jet Black (70%)

Background

Grey Seamless

Context

Advertising Campaign