Sunday Wellness presents a comprehensive brand identity system that translates holistic health concepts into a cohesive visual language. Designed by Max Hofert Design, the project integrates clean, serif typography with an earthy color palette of terracotta, ochre, and warm orange to establish an organic aesthetic across digital and physical touchpoints.
The identity employs a mix of 3D render / CGI compositions and minimalist motion graphics to feature produce-forward imagery and balanced layout specifications. By pairing natural textures like conifer foliage and river settings with precise graphic design, the project emphasizes a grounded and reflective atmosphere suitable for the wellness sector. The system extends across product packaging, web interfaces, and lifestyle photography.
