Sunday Wellness

Oct 2023

Sunday Wellness presents a comprehensive brand identity that leans into an earthy, organic aesthetic. Developed by Max Hofert Design, the project establishes a cohesive visual language through 3D render / CGI techniques and minimalist graphic design, centered on a warm, terracotta-inspired color palette. The identity application spans diverse touchpoints, from digital landing pages and motion graphic typography to tactile packaging design. Throughout the campaign, the brand utilizes clean serif typography and vector illustration to emphasize a holistic, nature-focused messaging style. The execution relies on soft natural light and textured environments—ranging from coastal vegetation to riverbanks—to ground the digital-first interface in a tangible, lifestyle-oriented context.

Clean, Horizontal, Commercial