Access

Jul 2023

Max Hofert Design developed a comprehensive brand identity for Access, establishing a cohesive visual system across print, digital, and out-of-home applications. The project centers on a bold typographic palette and a recurring motif of abstract, flowing wave graphics rendered in vibrant orange and deep burgundy tones. The identity spans architectural murals, vehicle branding, and large-scale outdoor signage, utilizing clean, minimalist layouts to ensure legibility across industrial and urban environments. Additional collateral includes stationery, editorial book covers, and a structured digital interface, all unified by consistent letterforms and symmetrical vector construction. Techniques including 3D rendering and CGI were employed to prototype these applications, while natural light photography showcases the physical implementation of the brand across various textures and surfaces.

Horizontal, Commercial, Clean