Carnale Room

Apr 2026

The Cash Back campaign for Carnale Room marks a striking departure into the interplay between high-concept luxury fashion and the raw, utilitarian aesthetics of the built environment. Under the creative direction of Augusto Arduini, the project channels a sense of deliberate, cinematic detachment that elevates the label's latest collection. Through a series of editorial images, the work leans into a sharp, structural minimalism that contrasts the fluidity of shimmering sequined mesh and bold ruffled silhouettes against stark, industrial backdrops. Whether capturing a model draped across scaffolding or navigating the sterile corridors of a hotel, stylist Ilaria Norsa meticulously emphasizes the sculptural qualities of the footwear and apparel. The project heavily utilizes natural light to heighten the tension between the saturated hot pink of a statement dress and the desaturated, geometric patterns of a drained swimming pool or weathered asphalt. With Tanya Ruban serving as the central figure, the visuals maintain a consistent editorial edge, effectively blurring the lines between high-fashion portraiture and gritty lifestyle storytelling. By focusing on the interplay of clean architectural lines and textural complexity, the campaign achieves an evocative, polished narrative that feels both transient and timeless, successfully positioning Carnale Room at the intersection of modern luxury and street-level industrialism while highlighting the tactile essence of the brand's sophisticated design language.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion