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Capstone Fostering: Blackpool

Date

Feb 2025

Description

Capstone Fostering's Blackpool campaign, produced by AdSmart from Sky, centers on family interaction and community connection. The project takes the form of a documentary-style video piece, capturing authentic moments between participants in a domestic environment. Utilizing a live-action technique, the film leans into natural lighting to emphasize warmth and relational support. The vertical video execution focuses on the quiet, positive conversation shared between the group.

Style

Documentary, Vertical, Clean

Techniques

Natural light

Color
Pure White
Jet Black
Background

Living Room

Context

Brand Film / Corporate Video

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