Canadian Tire Working Late 2020

About

This commercial video for Canadian Tire titled Working Late follows an Asian woman working as a healthcare professional who must leave her young son and home for a late shift during the holiday season. The video opens in a brightly lit domestic kitchen where a young boy in a striped shirt sits at a white wooden table talking to his mother wearing blue scrubs. Later scenes transition to a locker room where she removes her face mask before returning home late at night to a house decorated with Christmas lights. The narrative captures themes of dedication, family compromise, and holiday warmth. The cinematography features natural indoor lighting transitioning to moody night lighting, with authentic textures in the kitchen and locker room settings.