Canada Goose: Canada Goose Project Atigi
Brand
Date
Oct 2024
Description
Canada Goose presents Project Atigi, a documentary-style film highlighting the craftsmanship and geography of a remote Arctic settlement. The project leans into a documentary aesthetic, utilizing drone footage to capture the scale of the snow-covered landscape under natural light. The film features a desaturated color palette that underscores the stark, wintry environment of the northern community. Production was handled by Makers.
Style
Documentary, Horizontal, Desaturated
Techniques
Natural light, Drone footage
Background
Snowfield
Context
Brand Film / Corporate Video
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