Campari: Hecho a Mano
Brand
Date
Mar 2024
Description
This cinematic brand film for Campari, titled 'Hecho a Mano', documents the traditional labour behind agave harvesting. The production leans into a gritty aesthetic, utilizing low-key lighting and specific colour grading to emphasise the tactile nature of the tools and artisanal process. The project captures the scale of the landscape through a series of live-action sequences. Production and post-production for the work were handled by Wabi Productions, employing an analogue film aesthetic that heightens the raw, observational quality of the piece.
Style
Horizontal, Cinematic, Gritty, Matte
Techniques
Analogue / film
Industries
Color
Jet Black
Forest Green
Caramel
Background
Agricultural Land
Context
Brand Film / Corporate Video
Associated creatives
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