This cinematic brand film for Campari, titled 'Hecho a Mano', documents the traditional labour behind agave harvesting. The production leans into a gritty aesthetic, utilizing low-key lighting and specific colour grading to emphasise the tactile nature of the tools and artisanal process.
The project captures the scale of the landscape through a series of live-action sequences. Production and post-production for the work were handled by Wabi Productions, employing an analogue film aesthetic that heightens the raw, observational quality of the piece.
