Campari’s latest project, Stay Bitter, features Sarah Michelle Gellar in a cinematic, atmospheric spot. The production leans into low-key lighting to establish a moody aesthetic within a high-end bar setting, punctuated by rich, warm crimson colour grading.
The film focuses on the craft of cocktail preparation, utilizing close-up live-action shots to detail the pouring and stirring process. With sound design by Sound Goods, the work maintains a sophisticated pace, grounded by a polished commercial art direction that emphasizes the brand's signature aesthetic.
