Campari: Stay Bitter
Brand
Date
Mar 2026
Description
Campari’s latest project, Stay Bitter, features Sarah Michelle Gellar in a cinematic, atmospheric spot. The production leans into low-key lighting to establish a moody aesthetic within a high-end bar setting, punctuated by rich, warm crimson colour grading. The film focuses on the craft of cocktail preparation, utilizing close-up live-action shots to detail the pouring and stirring process. With sound design by Sound Goods, the work maintains a sophisticated pace, grounded by a polished commercial art direction that emphasizes the brand's signature aesthetic.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Crimson
Background
Bar
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.