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ProjectHecho a Mano
Campari Hecho a Mano 2024
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Description
This atmospheric video for Campari titled Hecho a Mano captures the rugged beauty of artisanal agave harvesting. The sequence features close-up shots of weathered hands, heavy tools, and sharp agave leaves set against twilight skies. Low-key lighting and earthy color grading enhance the gritty, tactile narrative of traditional labour and craft. The project was produced by Wabi Productions with visual effects and post-production by Wabi Productions.