Calvin Klein, Palace Skateboards: #CK1Palace

Brands

Date

Aug 2022

Description

The #CK1Palace collaboration brings together Calvin Klein and Palace Skateboards for a multi-faceted fashion campaign. The project merges the heritage of classic apparel with the irreverent ethos of skate culture, showcasing co-branded hoodies, underwear, and accessories. Directed by the brands themselves, the visual narrative utilizes a mix of raw, live-action urban street scenes and high-contrast studio portraits. The film features appearances by Willem Dafoe and the Pet Shop Boys, with the latter providing the soundscape. The aesthetic relies on natural light exterior footage contrasted against clean, monochromatic studio photography to emphasize the collaboration's dual identity.

Style

Horizontal, Commercial, Clean, Raw

Techniques

Natural light

Industries

Luxury Fashion Houses

Context

Advertising Campaign, Brand Film / Corporate Video